by Prominence Recruitment Digital Marketing

Welcome to our new Account Manager: Rebecca Clarke

We’re constantly growing at the moment to meet the demands of our fantastic clients. This month we’re pleased to welcome Rebecca Clarke to the Prominence team as an Account Manager.

Most of you probably already know Rebecca but if you’ve been stuck in the cupboard for the last few years, here is what you need to know:

Rebecca has a wide range of recruitment and human resources experience, having worked in the recruitment industry for the past 15 years. Recently she has led the internal HR function and suite of Talent Management solutions for Drake New Zealand. Her recruitment experience includes working full 360 temp and perm recruitment, roles as an Account Manager, Manager and Technologies Specialist. Most importantly she’s always focused on ensuring an excellent brand experience and delivering measurable results for her customers.

Rebecca is a self-confessed serial volunteer who likes to surround herself with great people, who are passionate about what they do, and why they do it. Others may say she’s inherently curious and likes to be where the action is! Her volunteer experience includes four years on the HRINZ (Human Resources Institute of New Zealand) Auckland Branch Committee, two of these years as Auckland Branch President. She was recently co-opted onto the NZ Council of the RCSA (Recruiting and Consulting Services Association) to manage the social media portfolio. Rebecca loves to bridge the worlds of recruitment and HR, and thrives on helping to lift workplace capability to drive business progress. She has a few new volunteer industry collaboration projects on the go which include jobseeker meetups and diversity and inclusion initiatives.

A definite fashionista, Rebecca thinks that fashion retail has prepared her well for recruitment.  Whether you’re looking for the perfect pair of jeans, or a great new role or employee, ultimately it’s the fit that matters most. Whilst we’re on the subject of fashion Rebecca is a bit of a chameleon when it comes to her hair, confessing that she likes to change it up regularly to keep people guessing.

As a socially driven person with a slightly nerdy past of being a tap dancing mathlete, we expect she will find a lot of kindred spirits right here in the office!

Welcome to Prominence, Rebecca!

 

If you’d like to get back in touch with Rebecca, her new contact details are:

022 650 9418

rebecca.clarke@prominence.social

 

Prominence Recruitment Digital Marketing

As Director of Prominence, Chris is the first person recruiters speak to when trying to get a handle on their marketing activity. He is also highly involved in the day-to-day delivery on all client accounts, but is slowly learning to let his fantastic team take care of business and to only interfere when needed! Based in Auckland, Chris travels to Australia monthly, meaning he has a lot of air miles and has also seen every new film. However, he is the first to tell you that the life of a frequent traveller isn’t quite as glamorous as it seems! Chris is inspired by people that break the mould and try to make things better.

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Tracking & Measurement

Monthly analytics reporting on campaign performance through platform analytics, data includes impressions, click rate, conversion rate, specific keyword and individual advert performance, landing page results and call metrics.

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Conversion Rate Optimisation

It’s the most important element in a successful campaign and the old saying ‘you snooze, you lose’ is very apt and it’s where most fail. Using the analytics data we continue to test and refine the campaigns to increase conversation rates and therefore the results for your recruitment business.

This includes:

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Phone Call Tracking

A large percentage of both Display and SEM generates phone calls to your recruitment business or individual recruiters. Because of this, usually this is where the ability to track return on investment ceases. However on all of our campaigns we enable a proprietary piece of technology that tracks and records each phone call. Not only can we now track the success of each call, we can give you access to the call recording platform to use the calls as training and service improvement tools.

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Customised Landing Pages

A digital advertising campaign without a landing page is a bit like a candidate with an unexplained gap in their CV. There is a chance it will be ok, but also a big risk that it won’t. We use our own landing page tool to create customisable experiences that are centered on generating outcomes. They also allow us carry out conversion rate optimisation (CRO), to increase Google Quality Scores and to split (A/B) test different concepts.

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Advert Design & Copywriting

The success and failure of a digital advertising campaign often relies on the quality of the advert itself. Using our in-house design and copywriting teams we’re able to create the very best visual and copy based adverts. This is across a range of mediums, from text and static images to moving GIF/HTML5 files and even video.

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Research & Analysis

We use all the available tools and our recruitment industry experience to ensure we fully understand your business goals. As a certified Google Partner we are also able to produce industry insights created by our dedicated Account Managers within Google, which are directly passed on to you.

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Tracking & Measurement

Monthly analytics reporting on campaign performance through platform analytics, data includes impressions, click rate, conversion rate, specific advert performance, landing page results and call metrics.

×
Conversion Rate Optimisation

It’s the most important element in a successful campaign, and the old saying ‘you snooze, you lose’ is very apt, and it’s where most fail. Using the analytics data, we continue to test and refine the campaigns to increase conversation rates and therefore the results for your recruitment business.

This includes:

×
Phone Call Tracking

A large percentage of Social Media Advertising campaigns generate phone calls to your recruitment business or individual recruiters. Because of this, usually this is where the ability to track return on investment ceases. However, on all of our campaigns we enable a proprietary piece of technology that tracks and records each phone call. Not only can we now track the success of each call, we can give you access to the call recording platform to use the calls as training and service improvement tools.

×
Customised Landing Pages

A social media advertising campaign without a landing page is a bit like a candidate with an unexplained gap in their CV. There is a chance it will be ok, but also a big risk that it won’t. We use our own landing page tool to create customisable experiences that are centered on generating outcomes.

×
Advert Design & Copywriting

The success and failure of a social media advertising campaign often relies on the quality of the advert itself. Using our in-house design and copywriting teams we’re able to create the very best visual and copy based adverts. This is across a range of mediums, from text and static images to moving GIF/HTML5 files, Facebook Canvas adverts and even video.

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