by Prominence Recruitment Digital Marketing

Recruiters: Here’s How to Get a Better Response from Candidates

Nearly every business we work with is now operating a candidate short market. Obviously, this means that candidates themselves are receiving significantly more recruiter and job approaches. Our job as marketers has been flipped on its head, to looking for ways to support recruiters as they try to make their candidate outreach and approaches stand out.

Over the last few months, we have seen several tactics prove to be incredibly successful in doing this.

1. Video

There are tens if not hundreds of video applications out there, but which one you choose doesn’t really matter – the key point is to use video. Our clients that use video to reach out to candidates on platforms such as LinkedIn are seeing significantly higher response rates.

A simple smartphone setup with decent light and microphone, plus a willingness to have a go, is all you need.

Our favourite tool for this purpose from both a functionality and cost perspective is Loom, because it offers additional features such as notifications when your videos have been viewed.

2. Role Briefs

A good quality job advert has always been important, but on its own, is often no longer enough. Our clients that fill exclusive and retained roles (which is most of them these days) are working with us to create role briefs that can be shared. The executive search firms have been doing this for a while, but we are seeing this trend pushing into most recruitment agencies.

Again, there are tools that can help with the distribution of these such as Qwilr, however, a simple, well-designed PDF is a great place to start.

Get Better Responses Web

3. Automation

For some roles, there is simply not enough time to reach out to every suitable candidate on the database. In these situations, recruiters are utilising targeted mass emails (or texts), paired with automation that is designed to nurture the candidates.

This could be in the form of several vacancies promoted to a specific group of candidates, or a single vacancy sent to an identified shortlist. The automation component makes it more likely that the candidate will see and engage with the job information by automatically resending the email to those who haven’t initially opened it.

We’re a little biased, but Roi-AI is the best place to start here!

Get Better Responses Ipad

4. Animation

When it comes to promoting job vacancies on social media channels such as LinkedIn, old-fashioned text ads and even branded images are struggling to gain impact. Alongside a video, animated ads have far greater reach and engagement, and are proving to be a real winner for our clients.

Historically, producing animation has been expensive, but there are now many platforms out there that make this significantly quicker and cheaper. If you’re an agency owner or marketing manager looking to take advantage of animation but also maintain control, then our newest platform, Valve47, could definitely be worth considering.
 

 

If you need more advice on how to get the market’s best talent to engage with your roles, feel free to get in touch – our team of recruitment marketing specialists has all the strategies, skills and digital tools to help you get ahead.

 

Prominence Recruitment Digital Marketing

More Posts - Website

in Marketing News 0 comments

You may also like

Marketing for Start up Recruitment Agencies

Free Festive Logo For Recruitment Agencies This Christmas

Why Prominence is an obvious fit for the UK recruitment market

Tracking & Measurement

Monthly analytics reporting on campaign performance through platform analytics, data includes impressions, click rate, conversion rate, specific keyword and individual advert performance, landing page results and call metrics.

×
Conversion Rate Optimisation

It’s the most important element in a successful campaign and the old saying ‘you snooze, you lose’ is very apt and it’s where most fail. Using the analytics data we continue to test and refine the campaigns to increase conversation rates and therefore the results for your recruitment business.

This includes:

×
Phone Call Tracking

A large percentage of both Display and SEM generates phone calls to your recruitment business or individual recruiters. Because of this, usually this is where the ability to track return on investment ceases. However on all of our campaigns we enable a proprietary piece of technology that tracks and records each phone call. Not only can we now track the success of each call, we can give you access to the call recording platform to use the calls as training and service improvement tools.

×
Customised Landing Pages

A digital advertising campaign without a landing page is a bit like a candidate with an unexplained gap in their CV. There is a chance it will be ok, but also a big risk that it won’t. We use our own landing page tool to create customisable experiences that are centered on generating outcomes. They also allow us carry out conversion rate optimisation (CRO), to increase Google Quality Scores and to split (A/B) test different concepts.

×
Advert Design & Copywriting

The success and failure of a digital advertising campaign often relies on the quality of the advert itself. Using our in-house design and copywriting teams we’re able to create the very best visual and copy based adverts. This is across a range of mediums, from text and static images to moving GIF/HTML5 files and even video.

×
Research & Analysis

We use all the available tools and our recruitment industry experience to ensure we fully understand your business goals. As a certified Google Partner we are also able to produce industry insights created by our dedicated Account Managers within Google, which are directly passed on to you.

×
Tracking & Measurement

Monthly analytics reporting on campaign performance through platform analytics, data includes impressions, click rate, conversion rate, specific advert performance, landing page results and call metrics.

×
Conversion Rate Optimisation

It’s the most important element in a successful campaign, and the old saying ‘you snooze, you lose’ is very apt, and it’s where most fail. Using the analytics data, we continue to test and refine the campaigns to increase conversation rates and therefore the results for your recruitment business.

This includes:

×
Phone Call Tracking

A large percentage of Social Media Advertising campaigns generate phone calls to your recruitment business or individual recruiters. Because of this, usually this is where the ability to track return on investment ceases. However, on all of our campaigns we enable a proprietary piece of technology that tracks and records each phone call. Not only can we now track the success of each call, we can give you access to the call recording platform to use the calls as training and service improvement tools.

×
Customised Landing Pages

A social media advertising campaign without a landing page is a bit like a candidate with an unexplained gap in their CV. There is a chance it will be ok, but also a big risk that it won’t. We use our own landing page tool to create customisable experiences that are centered on generating outcomes.

×
Advert Design & Copywriting

The success and failure of a social media advertising campaign often relies on the quality of the advert itself. Using our in-house design and copywriting teams we’re able to create the very best visual and copy based adverts. This is across a range of mediums, from text and static images to moving GIF/HTML5 files, Facebook Canvas adverts and even video.

×
Case Study Request

    ×